With the increasing importance of online media, the need for seeing in order to believe, has never been so vital.

Especially in real estate, no matter how a property is described to be, the most eloquent materials are still the photos and videos of the assets being sold. This is how the new role in Jentla Property Hub has come to be created.

The cinematographer handles all media to be advertised and prepares materials for scriptwriters, video-graphers and voice-over artists, while working closely with the agents. Read this topic to find out what exactly does the cinematographer and how you can benefit from its important role in real estate marketing.

When searching for info online, we seem to loose our patience so quickly. It is well known that users read through the phrases and seek out instinctively the facts that interest them the most. That's why Twitter's feeds are so small and that's why more and more people are into video nowadays. The simplest and shortest ways of attracting attention are the smart ones.

If you haven't used Jentla's Assets already, this post will guide you through the process of uploading video materials into your articles and displaying them on site. You can also use video modules to display the data on a certain position, at your choosing.

It's getting harder and harder to reach your targeted audience. That's cause, haven't you noticed, the old marketing techniques don't work anymore. Clients flee from all efforts of persuasion that involve information assaults. There is too much to be said in so little time. I for one don't respond well to unsolicited promotions arriving in my mailbox, through email or on my cell. Or don't respond at all, as I'm sure to throw any flyer, delete messages that invade my privacy with spam. Not to talk about direct approach, don't even let me go there...

So what works nowadays? Not what we are pretending that works, when are in fact watching a tone of cash flying out the window?! But what really brings in results.