Anybody noticed the special relationship people have always had with their phones? Although, the 90's cell phones were big and ugly, some machines didn't look good anywhere( talking about home phones), we have to agree that they've served their purpose down to the last dial.

Nowadays, when mobiles devices and smartphones do anything and everything all together, phones have become an integrated part of our daily routine and, as marketing experts say, will continue to increase their influence on our daily shopping habits. Not only that, mobile is ready to hold the online market trends, ahead of all other channels.

Worldwide mobile advertising market will exceed $5 billion in 2012, is showed in a research from Smaato, Inc. and is expected to reach $13.5 billion until 2015 (according to a research from Gartner).

For those taking advantage of this major lead, the odds are they will find better and better ways to relate to their customers through mobile.

A simple question with no simple answer to it. That is why it keeps so many people from connecting with a specific audience, preventing some from selling, others from buying. It's not clear, you see, even though some may say otherwise, which is the profile user for each social network. “For all its potential, social profiling scares me”, says digital strategist Jason Oates and he is mostly right. Social Media scares me too, for all the incredible amount of personal information it can share. And for the little relevance this information may have.

As you start using more and more Jentla features each day, you will find the important roles that menus and categories play in your article's publishing and site's appearance. Starting from a simple idea, we've developed these two sections to cover all possible actions to be taken in Front Site. Because of their multiple usabilities, you may find it a little hard to navigate through their many options. Also, it is important to make a clear difference between the two notions, to best use the applications and features on your Jentla site.