Although it may seem a bit complicated at times, don't give up on your Facebook advertising. Social media has, without a doubt, a high influence on the purchase decisions made by your targeted customers. Especially if you are targeting a young market. According to F.C. Tucker Company Inc., about fifteen per cent of young customers prefer social media over any other. Also, turning their offline purchases into online shopping curiosities, the rest of your buyers may be looking for you online.

Take advantage of the current situation and make your Facebook postings count. But most of all, beware of these marketing fails, done by lots. Check out these examples of Facebook mistakes you need to laugh at, but never do yourself:

We've heard about campaigns before. No big news there. Except for the fact that you can now measure their effectiveness directly from the Campaigns tab in Jentla Marketing Hub. It's the easiest way to see which user did the best job in promoting your company's services. Or, for the case in which you are doing everything by yourself, where you failed to promote good materials.

To check out JMH's timeline, you must first create a few campaigns, populate them with multichannel articles, or, if that's the case, publish exclusively on single channels, but from the campaign's menu. Give your timeline pie a little time to bake. Then watch these savoury slices, as they come out from the oven:

It's not easy to come up with good ideas to write and pass on to others. The best way to skip all the creative madness is to usually put down anything that comes to mind. Organizing the ideas is then another thing that can be quite difficult. With the writing process taking so much of my time, I mostly relay on the idea that, at the end, I will be able to publish fast. A really comforting thought: just copy-paste all my text into a simple editor, insert images if necessary, set up the article's publishing options and there you have it, all done.

For those who are looking for a challenge and are perfectionists with their pieces of writing, going through the Parameters section in Advanced Content Administration, can quickly solve another lot of issues. Since there are so many options in this menu and a couple of fast ways to get lost, here are the most important aspects to consider when trying to add extra features to your published articles.