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When asked what is the special thing that makes a campaign go viral, most marketers don't have an exact answer. It's not the milk in the coffee or the pepperoni in the famous Italian pizza. People react to messages read online in unexpected ways. With all the random info being published and shared, it is hard to make sense of something in particular being posted. One thing's for sure : what you are online, impacts your offline business.

And yes, there are some aspects that can be predicted. Advices and tips that gave results and led mostly to successful online campaigning. Here's the top 5 I've found :

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