Franchising
Franchises recognise the importance of controlling their brand effectively. However the lack of viable multi site options means that most have been forced to risk their brand by allowing franchisees full control over their websites. Until now the costs of a bespoke high end CMS has put this solution out of reach of all but the largest franchise operations. Jentla is an affordable CMS with functionality surpassing anything currently available. Now franchisors can control websites and brands centrally while still allowing the franchisees to add varying degrees of localised content.
For example, with Jentla a franchisor can update the front page on every franchisees website instantly across thousands of websites. Later in the same day, each franchisee could use Jentla's intuitive GUI to update authorised elements of their website with some local information relevant to the community they service.
For the first time Jentla offers franchisors a powerful tool to control thousands of websites, maintaining brand integrity and controlling their core messages while still retaining appropriate levels of franchisee involvement.
Yellow Pages replacements
As the web changes and we move away from print yellow pages search and look for better online databases than the yellow pages, the number of yellow pages replacement sites will only grow larger. Creating and maintaining hundreds of these sites is an administrative nightmare without a powerful, centralised management system.
If you are considering building network of yellow pages style sites, or if you have built a series of sites and have no method of managing them effectively, take a look at Jentla.
Niche Marketers
Jentla can fundamentally change the business model for the thousands of niche marketing companies focussed on industries like the legal, dental, medical, plumbing and other specialist verticals. For these end to end marketing companies, website development is part of a greater suite of services. While creating hundreds of websites is relatively easy, supporting such sites rapidly becomes unmanageable. Support is often unprofitable, but it ensures that a relationship with the customer is maintained, and is therefore a valuable function. A properly managed process is imperative to gain economies of scale.
Jentla enables any developer to support thousands of sites, radically increasing the support capacity without increasing overheads. Enabling scale efficiencies ultimately renders support profitable.
In addition, Jentla enables developers to rapidly produce new websites using chameleon sites. These are sites the developer has previously built and which have proven successful. A variety of chameleon sites at various price points can be kept in stock and regularly updated.
A selected site can then be rapidly replicated using Jentla and time put into the re-skinning and design elements, thereby offering the client a product that looks and feels like a bespoke site, in a fraction of the time and at a very competitive price.
Micro-Sites
Jentla is an ideal solution for marketing departments, especially when creating microsites.
Microsite are separate and distinct from an organization's primary site. They focus on communicating specific messages or selling a product or service. They are a marketing tool, and should be managed by the marketing department.
A microsite is not your corporate website, which probably took years to build. Changing the corporate site can create an irreparable schism between your marketing and I.T. departments. Any major change needs to accommodate many objectives and stakeholders.
To gain a real marketing advantage, IT departments need simple processes so the marketing department can create sites and manage the content on those sites. Jentla is such a solution. Creating whole new domain websites is just a matter of a few clicks. A member of the marketing team can instantly copy a website from an existing campaign, then quickly modify it for a fast release. Campaign responsiveness is increased enormously.
