Jentla can fundamentally change the business model for the thousands of niche marketing companies focussed on industries like the legal, dental, medical, plumbing and other specialist verticals. For these end to end marketing companies, website development is part of a greater suite of services. While creating hundreds of websites is relatively easy, supporting such sites rapidly becomes unmanageable. Support is often unprofitable, but it ensures that a relationship with the customer is maintained, and is therefore a valuable function. A properly managed process is imperative to gain economies of scale. Jentla enables any developer to support thousands of sites, radically increasing the support capacity without increasing overheads. Enabling scale efficiencies ultimately renders support profitable.
In addition, Jentla enables developers to rapidly produce new websites using chameleon sites. These are sites the developer has previously built and which have proven successful. A variety of chameleon sites at various price points can be kept in stock and regularly updated. A selected site can then be rapidly replicated using Jentla and time put into the re-skinning and design elements, thereby offering the client a product that looks and feels like a bespoke site, in a fraction of the time and at a very competitive price.