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Micro-Sites
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Jentla is an ideal solution for marketing departments, especially when creating microsites.

 

Microsite are separate and distinct from an organization's primary site. They focus on communicating specific messages or selling a product or service. They are a marketing tool, and should be managed by the marketing department.

 

A microsite is not your corporate website, which probably took years to build. Changing the corporate site can create an irreparable schism between your marketing and I.T. departments. Any major change needs to accommodate many objectives and stakeholders.

 

To gain a real marketing advantage, IT departments need simple processes so the marketing department can create sites and manage the content on those sites. Jentla is such a solution. Creating whole new domain websites is just a matter of a few clicks. A member of the marketing team can instantly copy a website from an existing campaign, then quickly modify it for a fast release. Campaign responsiveness is increased enormously.