CMS problems and Marketing Managers

“I am a marketing manager who needs to build and manage websites for the products and services that I promote.  I am constantly frustrated by how dependent I am on the IT department to build my web infrastructure for each site.  Then once the sites are created I am forced to manage their content through individual interfaces which takes a lot of time."

Marketing Departments around the world are traditionally dependent on IT departments to look after their website development and administration requirements. This development is a time-consuming process and must be prioritised appropriately on the IT schedule.   Marketing staff create and control all the visual and content elements of a website, but then have to rely upon the IT Team, over whom they have little or no control, to develop the infrastructure, add the content, authorise changes and manage the backend systems of their critical promotional tools.  IT schedules and priorities rarely match up with Marketing’s campaign timeframes leading to the inevitable tussle between them on deadlines.  There is also an intrinsic cost of creation for every website that a business builds, utilising IT time for days of development that could be spent on other tasks.

The Solution

Jentla eradicates this dilemma.  With Jentla you no longer have to take up several days of IT department time setting up the website infrastructure for every site – now you can do it in minutes from the Jentla console that can handle all of your company’s websites through one interface.  
Jentla empowers a business with unprecedented capability to create many new, content managed websites in just minutes.  Site creation and deployment processes that previously took days of IT resourcing can now be reduced to minutes, finally leaving website creation firmly in the control of the Marketing team.   More about site creation

This empowers Marketing Personnel with the capability to instantly develop new websites, within the corporate web content management system, and centrally manage them to share content, images, categories and workflows with other sites or groups of sites through the one centralised content management interface.  

With Jentla there is no more waiting around for IT support and prioritisation.  Marketing can control their campaign and web development schedules as one project, taking accountability for every step of the process of building, launching and managing new websites centrally.