As the demands increase to have an effective presence across all your marketing channels from web and mobile through to eMarketing, SMS marketing and importantly Facebook and Twitter, today’s companies require a new approach.
Marketers need one tool where they can publish across online channels in one action without constantly hopping from tool to tool, copying content and marketing collateral. The campaigns marketing teams envisage should become reality with considerable less effort and be built, previewed, reviewed, approved and published in one application. It's how it always should have been and why we have forged a new direction with the creation of Jentla Marketing Hub.
Learn more about the new approach to online marketing.
Web content management systems are great for publishing web content but they service a niche compared to what marketers really need with today’s rapidly expanding multi-channel requirement. A few web pages and an email used to suffice for an online campaign. Now as we all know, marketers have to be on top of all their online channels from web and mobile, to eMarketing and SMS and don’t let’s forget Facebook and Twitter. Pretty soon we’ll probably have to be adding other solutions like Google + to the default mix as well.