Join us at the World Computing Congress in Brisbane 20-23 September
Talking on: Regionalised web presences done right!
Large organizations use a variety of approaches to promote themselves online using regionalised web presences. There are some common themes in examples across a range of industry verticals from media, general corporate, franchising and non-profit groups. Understanding how to reduce the cost of content acquisition and the cost of content publication while supporting regional creativity is critical to success in this arena.
The talk describes the methods large organizations use to meet the challenge of re-enforcing their brand across each web presence yet still providing a mix of regional and national/international or centralized content.

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